Buy One Get or Gift One Free
Buy One Get or Gift One Free (BOGOGOF) is a UK-based scheme aiming to combat food waste whilst striving to solve world hunger. Buy One Get One Free offers are a leading contributor as to why 15 million tonnes of food is wasted in the UK each year. The world’s starving population could be fed on ¼ of food wasted by consumers.
Food essentials have a BOGOGOF sticker on. Customers choose to ‘get’ or ‘gift’ items; keeping the free item or ‘gifting’ it to the scheme where it can be donated to families in need. Therefore combatting food waste.
Problem
We are disconnected from how we can effect change in the world. We can't see a direct correlation between our actions and consequences and how we can make a change for good.
Insight
Buy One Get One Free offers are one of the main contributors as to why 15 million tonnes of food is unnecessarily bought and subsequently wasted each year in the UK. The whole of the world's starving population could be fed on just 1/4 of food wasted by consumers.
Solution
Buy One Get Or Gift One Free. A UK-based service by Hellmanns and in partnership with Waitrose (who's shoppers' tend to have more disposable income and therefore less need for Buy One Get One Free offers) aiming to combat food waste whilst also taking a step towards solving world hunger.
